Knight and Bowerman decided to open a his own
Skate Shoes company, he named for Nike, which take the name of the Greek god of victory, while the NIKE name, in the eyes of Westerners is very lucky, easy-to-read and easy to remember, it is known. they soon launched a sports shoe named should have the kind of movement, a symbol of strength and speed to do publicity, Knight and his wife personally published a Nike T-shirt to the preliminaries of the Olympic Games field distribution, but everyone who sees it to ask: won the top three in the athletic shoe industry, Nike is facing fierce competition, Knight and Bowerman aware of: If you can not develop new products, better product than it is now did not want to increase market share. After graduation, Knight continued to Stanford University, an MBA degree, while Bowerman continued in college track and field coaches and design of sports shoes. In 1960, Knight graduated. During which he mentioned in an investigation report, a sports star and ordinary athletes in fact have a common goal: to defeat Adidas, so that more and more athletes to wear the shoes of the Japanese production of high quality low price - tigers (Tiger . After graduation, Knight decided to go to Japan to look for an opportunity in Japan's Fair, Knight met Tiger sports shoes manufacturer in Japan, he claimed to be from the United States company real Blue Ribbon Sports company, to become the exclusive distributor of Tiger sports shoes in the United States, began the initial start-up. Knight inventory in the basement of Knight's father-in-law home, he and Bowerman two people a pipe finance, a tube design, with tacit proved that he is correct forecast of the market, this low-cost sports shoes sell well in the first year they sold $ 8,000 worth of goods in 1968, Bowerman restructuring Cortez shoes Tiger sports shoes, the best-selling products, while Knight for the company's development and lay a solid financial foundation of the company's business began to pick up gradually. Soon, the Japanese head office aware of a good market for products, would require them to remittances after the delivery. As a result, Bowerman their cost greatly improved, and had to redouble their efforts to sell Japan often do not deliver goods on schedule, even first-class products to secretly stay in Japan, to defect to the United States once, Bowerman received a number of shoes, the customer has to wear two weeks, sole on the separation of the upper and they had to swallow, returned to the customer in a timely manner in order to maintain credibility, even more exasperating is that Tiger also sent representatives to the Eugene City, offered to buy the Bowerman 51% of the company's shares, and accounted for two out of five directors to reject the request, immediately stop supplier. suffered the Nissho make things difficult for the Bowerman and Knight unbearable, flatly rejected this non-requirements. He found several shoe companies, but no one cares about his stubborn Bowerman simply consult their own cobbler, learned to make shoes at a Games, the athletes put on a hand-crafted by his appearance ugly but lightweight and comfortable shoes, the results ran out of any game are a good ranking than in the past.
In the spring of 1985, the number of millions of television
cheap skate shoes viewers to see this ad: a basketball quickly rolls to the stadium at one end, a handsome guy waiting there with wearing colored sports shoes foot hook the ball into the hands of began to move the ball, at the same time, came the shrill noise of the engine the engine, the engine's roar getting louder and louder, the young man along with a towering fly. The final 10 seconds of the ad is Jordan's This advertising is not only to prove that Jordan has a special ability to fly, also suggests that the shoes of his feet with this inevitable. In this ad, that magical guy is a famous sports star Michael Jordan, NBA, his feet a pair of sports shoes is the famous brand Before retirement, Jordan : Phil Knight and Nike, I become a fantasy figure. a large group, once unknown Jordan pushed to the position of the star. Athletes failed in 1938, an ordinary boy born in the United States and the majority of peers, he likes sports, playing basketball, baseball, running, and his name is Phil Knight, as an ordinary normal young man, he is very familiar with sports brands such as Adidas, Puma, but unexpected, is an extraordinary young man, later to create a new brand - Nike, even more than the Adi Das dominant position in the sports field. Knight has always liked sports, his high school paper almost all the movement and even universities have chosen is the stronghold of the USA Track and Field - University of Oregon. Knight likes sports, but only 1 mile run, an achievement mediocre athlete, his worst score is 4 minutes and 13 seconds, almost no access to world-class athletes (score of 4 points) ranks, almost like him too many of the people but fortunately so, otherwise today we had lost sight of a great entrepreneur. In Oregon, Knight met his lifelong mentor, coach Bill Bowerman. The Bowerman 1950s had a continuous break the world long-distance running record, Eugene, Oregon, and famous. He is a dedication and a strong people, one mind to make their own sports teams than any other team. Training and competition, the athlete's foot disease is the most frequently committed, Bowerman he wanted to design a shoe, the bottom light support sound, small friction and stability, thus reducing the pain of athletes foot. hard to perform well. So, Bowerman designed the pieces of the pattern of sports shoes.
Nike
all skate shoes keenly feel that this is a public relations campaign an opportune time, then launched an advertising solidarity, claiming that it finally to the benefit of the end of Nike ended. using athletes to advertise a lot of people would think, but the most successful only Knight that numerous people familiar with the justdoit people think of an overly obese people to postpone his weight loss program, and busy staff were other things to disrupt the fitness activities as well as all dream to participate in sports activities but was interrupted by the people of the affairs. like Nike, urging people to exercise, immediately to do, to achieve. In 1975, a Sunday morning, Bowerman in baking waffle iron pattern in tinkering with a urethane rubber, a new type of soles made of it, this waffle-style shoes mounted on the small rubber nails, making this the soles of elasticity than the other shoes popular in the market elasticity This looks very simple product improvement, Knight and Bowerman career starting point. In 1976, Nike $ 8.3 million in the previous year soared to $ 14 million. like wildfire development, the company spent heavily in the development of new style shoes Nike Air gives the left a deep impression these improvements, Nike air-cushion inflatable cushion is embedded in the heel department, it is one of the company's footwear technically trump card. it can maintain a longer period of time flexibility than foam sponge or rubber. comfortable, stable now, almost all Nike products authentic Nike shoes embedded cushion Interestingly, consumers which the mystery is not clear, however, this point but is the Nike high-quality, high performance, high-quality where and how to do it? sales planners so a lot of minds in advertising on the move soon a very unique and attractive posters. opened two consumers and enable them to understand at a glance Nike came out on top than the other sports shoes at the next two years, grams of nearly 100 researchers, many of whom have biology, chemistry, experimental biology, engineering, industrial design, chemistry, and a variety of related fields degree strong force developed more than 140 different style products, many of these products is to market the most innovative and the most advanced technology, these styles are designed in accordance with the different foot type, weight, running speed, training programs, gender and different skill levels of these different styles, different prices and a variety of purpose products, attracting thousands of runners to make them feel that Nike is to provide the most complete variety of running shoes manufacturers, millions of different forms of ability runners have this concept. rely on never-ending corporate philosophy in 1979, Nike by planning new products to market and its strong marketing, market share reached 33%, and finally squeezed into the original built by Adidas, Puma and Tiger Iron Triangle out of 400. Nike culture sports, performances, free and easy and free spirit of the athletes, the spirit of the pioneering companies, in their green Oregon company is located, has bred a culture of a well-designed, a veteran manager in Nike once recalled: work colleagues together happy drinking, stop talking about sports and boasted an active anti-traditional character. party to the football field. Knight hopes to create a harmonious work environment, he believes the world has been confusion, working hours should be like a home free in the famous Nike ad strategy, but also show different from other people's vitality the type of Nike looking for athletes is different from Adidas, they maverick, strong personality, irritability, aggressive, such as tennis star John McEnroe, people always see him on the tennis court temper, and authority of the quarrel. tennis star Andre Agassi, his beard, long hair disheveled, jeans are cut short when the tennis pants, tennis pants of this denim specialty products that became Nike, Inc. With these big-name sports stars glowing testimonials, Nike sports shoes are no longer just sports shoes, became the idol and social status symbol of 1984, Nike endorsers strategy to re-establish the image of him with Michael Jordan signed a five-year contract, the conditions also include Jordan's gift of Nike stock, as well as an unprecedented courtesy to use Jordan's name in the Nike sports shoes. almost all of them agree that this is a fool talent , but a spokesperson, but Knight insisted on doing Jordan Nike Jordan, who embodies the vitality, prestige, and a superb level of competitive and exciting spirit of sport, his weight more than any Nike signs. ideal Nike With Jordan created a new brand soar Jordan (AirJordon), production of the colorful basketball shoes and matching apparel. soar Jordan the first year sales of $ 100 million. Jordan for the first time to wear the sports shoes was the prohibition of the NBA officials, they believe a violation of the dress regulations of the Union. So far, the U.S. footwear manufacturers produced far smaller than the production of the former Federal Republic of Germany Adidas foreign shoes.
It's written by
GoodLandShoes date 2.21.2012