Chinese people first began to familiar with the word "cottage", can probably be traced back to the "Water Margin", the group was driven to a hero known as "cottage hero. In today's business community, the term used to refer to the kind of courage to the production of generic products, business model or behavior. Recently, the "cottage" again become a hot word, "Michael" Michael Jordan has media storm v. Jinjiang Jordan Sports infringement case. A ripple, our private enterprise how to take the brand of the road, causing people to think deeply. Cloud from the Long Xiang, crowded, 30 years, Jinjiang, private enterprises and entrepreneurs fight to dare to win the character by virtue of love, with an open mind, industrious and pragmatic style, through the collective struggle of the road the rise of entrepreneurial brand city of the first changes after out a piece of the vast world. Jinjiang City, vigorously implement the brand strategy, and effectively promoting the healthy development of private economy. Jinjiang become famous "brand" is welcomed by the brand tree of the achievements of the economy of the forest, Jinjiang pilot the vigorous development of private enterprise.
Now walk the streets in Jinjiang, greeted by a giant billboard of a variety of well-known brands; an array of branded products in the mall, attracting a group after group of businessmen from around the world. Undeniably, the brand on the road of private enterprises in Jinjiang, undergoing the process of the Butterfly: From the early days of the impulse - imitated, "processing" of the stand - OEM, then the awakening of the brand - create their own. Some private enterprise to build the brand once like brave, like the Liangshan heroes Black Whirlwind Li Kui waving the "three axes": the first tricks is named imitation marked with "Adidas" similar name "Adi" and later even The ads do the NBA up named to be near celebrity is suspected in addition to the "Jordan", "Bryant", "Iverson", "Yao," Yi "brand; two tricks is to ask the celebrity endorsements, the Olympic champion, gold medal coach, and even Hong Kong "four kings" has also been won; third tricks Costly to take the money to drop the advertising, especially heavily Wai H CCTV sets. Today, the maturity of the Jinjiang private enterprises have to break out of this mode of operation. However, imitation marked move to the beginning of the venture needs to be reflection. "Air" Jordan v. Sports infringement of the Jordan, the chaos, today, of which the ingredients of the international brands and domestic brands the interests of contention, but also to our private enterprises, especially in the emerging private enterprises sounded the alarm: entrenched "cottage Delightful, in the enjoyment of drinking bowl, large pieces of meat at the same time, also attracted a smell of urine. "Cottage" manufacturing has stimulated enterprise excitement of the nerves, and allowed to bring high returns in a short time.
But it is after all a product of history, being founded the imprint. In a short amount of cheers after the surface of the scenery of the "cottage" industry, successfully seize part of the territory of the brand, after the completion of the primitive accumulation does not have the potential for sustainable development, thus limiting the highlights. Same time, the "cottage" is essentially a thorny arena, even if it is then a powerful "big brother" One day there may be down in a bunch of fledgling "I have under the random knife, eventually leading to the" revolutionary revolution " tragedy. In addition, the "cottage" is manufactured in a way hurt the interests of creators, the proliferation of cottage culture is not so much the spirit of the grassroots "Chuang Wang" advertised, as it is bare and irony of the absence of awareness of IPR protection . Today, the movement of the "second pioneering" Common Sense is played. Emerging enterprises no longer follow 30 years ago, a number of business start-up phase imitation of the subject of the old road. The gradual improvement of the market, making today's companies in fierce competition to be playing by the rules, "cottage hero" who did not survive sites. Only in these global common competition rules of integrity, quality, management and technical operations in order to obtain a more sustainable competitive advantages to ensure the harmonious development of enterprises. Own brand needs to fight the internal strength of the era, the young private enterprises in the head must break the old model of "dare to imitate," seeking to break through innovation. We are delighted to see that a number of private entrepreneurs and seclusion in the "cottage" read "brand", but in a broader perspective, these two seemingly unusual but not extraordinary words, read the competition in the market must be good at his own brand of competition, the "last word". Abandon the mountains Xiaoju "cottage" Wild air, private shoe to a more upright posture, swagger forward to meet the brilliant tomorrow's sunrise.
It's written by GoodLandShoes date 3.16.2012
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