Sporting Goods Companies Gradually Improve the Business Model

As of March 22, the domestic group of major sports brands: Anta, 361 degrees, Olympic, special steps have issued a 2011 earnings report, all reflect cautious about prospects for the future, overstock, and the slowdown in growth highlights the difficulties faced by China's sporting goods industry as a whole. As the industry leader, Li Ning in early 2011, admitted that the entire sporting goods industry will face a grim situation, the restructuring of the industry is inevitable. Now look, the taste of the original judgment of Li Ning Company is a bit wise prophet ", but it seems that when the capital markets and the media" see the trees but not the forest, only when Li Ning own problems. Despite the challenges, Li Ning, the company also stressed that the face of market trends and industry, there is a common problem, companies should plan ahead, ready to meet the challenges. Improve the business model continue to build brand competitiveness The early 1990s, the Olympic champion Li Ning after retirement to start a business to achieve its "champion put the dream of the Chinese sports brand" and "brand" has become the core of the Li Ning's business model.
Browse the media reports over the past few years, public opinion seems overly concerned with short-term performance of Li Ning, and very little depth analysis of its business model, strategic planning and implementation capacity of the content. Review of Li Ning's history, give us a more comprehensive understanding of, and homegrown companies in the past 25 years, has been to follow the market trend, take the initiative to identify problems and seek ways to solve the problem. The early 1990s, the Olympic champion Li Ning after retirement to start a business to achieve its "champion put the dream of the Chinese sports brand" and "brand" has become the core of the Li Ning's business model. In the very early stages of development of the sporting goods market, the brand of Li Ning, the individual has played an irreplaceable role, but the company has been strengthening the closely integrated with China's sports champion Li Ning brand "has become a well-known national pride. The late 1990s, through the management of change, Li Ning entered the career path of development, became the first listed sporting goods company in 2004, and ushered in a new development opportunity. Beijing's successful bid in 2001, the 2008 Beijing Olympic Games to the Chinese sporting goods company has brought the once-in-a-century opportunity, all major brands of triumph and rapid expansion, enjoying a feast. "Fu Xi disaster relied on" dialectics, however, once again is reflected in China's sporting goods industry who originally implied in the extensive rapid growth mode quickly beginning to emerge.
In 2009, the sporting goods industry also began to encounter the common problems encountered by other industries in China, the raw material and labor costs continue to rise, the rapid rise in retail rental space of the chain are being squeezed. At the same time, consumer demand for the brand and product is more mature, international brand is also constantly exploiting the boundary, the formation of further pressure on local brands. Li Ning Company through analysis of the industry to further strengthen the determination of the perfect business model in 2010, offered a "rebranding" and "channel change" two major reform measures designed to achieve brand differentiation, and enhance the efficiency of retail operations. in response to changes in the pattern of the industry as a whole. The company's management was clear that the next two to three years for the whole industry in transition. Although various doubts of the voices, the Li Ning Company is still stick to their strategy - to comply with the development of the industry trends, to face all kinds of business issues, plan ahead, ready to meet the challenges.
It's written by GoodLandShoes date 3.27.2012